Where to Watch NFL American Football in the UK - 2025/26 Season
American football has never been more popular in Britain. The NFL's London Games sell out Wembley and Tottenham Hotspur Stadium within minutes, and a generation of British fans have grown up with Sunday morning NFL rituals that rival any Premier League matchday. Whether you discovered the sport through the London Games or have been watching since the Channel 4 days, here's every way to follow the 2025/26 NFL season from the UK.
Season 2025/26 - Last updated: 2026-03-27
Sky Sports NFL TV + Streaming - Live Games All Season
Sky Sports NFL is the definitive home of American football in the United Kingdom. The dedicated channel runs NFL content around the clock during the season - live games, the NFL RedZone channel on Sundays, classic games, analysis, and NFL Network programming. Sky's coverage team, including Neil Reynolds and his expert panel, has built genuine credibility with British fans who take the sport seriously. Sunday afternoons and nights on Sky Sports NFL have become a proper ritual for hundreds of thousands of UK households.
ITV Free TV - Select Games including London Games
ITV broadcasts select NFL games free-to-air in the UK, including coverage of the NFL London Games at Wembley and Tottenham Hotspur Stadium. For casual fans or those curious about the sport, ITV's free broadcasts are the perfect entry point - no subscription required. Coverage typically includes the London matchups which attract some of the league's biggest names and most competitive fixtures, giving British viewers a premium taste of the NFL without any cost barrier.
NFL Game Pass (via DAZN) Streaming - Every Game On Demand
NFL Game Pass, now distributed through DAZN in most international markets including the UK, gives you access to live out-of-market games, full game replays available immediately after the final whistle, condensed game edits, NFL RedZone, and an enormous archive of NFL content. For fans who want to follow specific teams beyond what Sky Sports schedules, Game Pass is the essential companion - particularly valuable during the playoffs when you want to catch every single game.
LiveTV Online
Free live sports streaming - watch NFL games online from anywhere in the UK. Multiple stream sources for every game, including playoffs and the Super Bowl.
NFL broadcasting rights in the United Kingdom
Sky Sports holds the primary live NFL broadcasting rights in the UK, making it the go-to destination for British fans who want comprehensive coverage throughout the season. Sky's investment in NFL content has grown substantially over the years - the dedicated Sky Sports NFL channel is a testament to the sport's commercial viability in the British market. The NFL itself has invested heavily in the UK as part of its international growth strategy, with London serving as the flagship international market for regular-season games since 2007.
The NFL London Games - typically three or four fixtures per season at Wembley Stadium and Tottenham Hotspur Stadium - have become some of the hottest tickets in British sport. The series has hosted some of the league's most compelling teams and matchups, turning thousands of British attendees into devoted NFL followers. ITV's free-to-air coverage of these games ensures maximum exposure to a mainstream British audience that might not have a Sky Sports subscription.
The Super Bowl presents a particular challenge for UK viewers: the game kicks off late at night UK time, typically around midnight or 1am GMT. British NFL fans are well-accustomed to the annual Super Bowl all-nighter - watching with friends, ordering pizza well past midnight, and stumbling into work on Monday morning bleary-eyed but satisfied. Sky Sports NFL typically broadcasts the Super Bowl live in its entirety, with ITV often simulcasting for the wider free-to-air audience. It is genuinely one of the great communal viewing events of the British sporting calendar, despite the antisocial hours.
